Kulula Connect aims to shake up SA’s cell phone market

Kulula yesterday launched a website where consumers can browse, build and buy a cell phone package from the three network operators.

Powered by Altech Autopage Cellular, kulula connect offers online shoppers a choice of the latest phones and 3G modems and the ability to tailor their packages from Cell C, MTN and Vodacom to suit their needs.

According to Kulula, Altech’s buying power translates into a wide range of packages online, backed up by a full-service call centre and delivery within less than a week.

“Life is complicated enough and buying an affordable phone shouldn’t be,” says Gidon Novick, CEO of kulula, South Africa’s largest online retailer.

“As a trusted Internet brand we’re adding cell phones, as well as wireless Internet access, to the kulula online experience.”

“This unique website makes cellular shopping more accessible and simple,” explains Stephen Blewett, MD of Altech Autopage Cellular.

“Set up to offer cellular and broadband solutions to suit consumers’ different needs, all products available on kulula connect are backed up by Altech Autopage Cellular’s reliable service.”

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2 comments

  1. Anonymous  

    October 5, 2008 at 8:28 AM

    Wonder how they're managing to obtain such effective rates with so many people in the food chain (Autopage, themselves & the providers). I would think that Cell C, etc... would be able to provide better rates.

  2. Linoman  

    October 5, 2008 at 10:42 PM

    That is a good point. Probably has to do with mass market penetration I presume?