Neotel Reaches Cape-Town

With Neotel having been launched in various other areas of South Africa. They have finally launched in Cape-Town.

Neotel is offering consumers the same pricing as it offers its corporate customers, says Mukul Sharma, its executive head consumer business unit, but analysts say the claim is difficult to prove.

Speaking at the Cape Town launch of Neotel's consumer offerings yesterday, Sharma said: "While there will always be some very large enterprises that will be able to negotiate better deals, our pricing is the same for consumers and businesses."

This model breaks the usual practice by South African telecommunications operators in charging companies less per call because they offer bulk discounts. But Sharma says Neotel can do this because it is able to use better technology and that it has the philosophy of treating small businesses and consumers in a similar fashion.

He said that Neotel is "learning as it goes along" and is taking into account the needs of its customers.

"We are considering a number of different packages and bundles, such as bundling a PC with our offerings, it is logical, but we have to do it right," he said.

Source

http://www.moneyweb.co.za/mw/view/mw/en/page201650?oid=216928&sn=Detail